We live in a really weird world. I'm sure everyone knows this but I'd like to state and expand this point further. People in developing countries or from low-income backgrounds try to attain fairer skin colour because it's a sign of wealth. In other words, if you're fair-skinned in a low-income setting, you are able to project externally a wealthy image. On the other hand, people from developed countries or wealthier backgrounds always try to get that elusive tan. Why? This is because attaining darker skin color, projects their wealth i.e. their ability to go on vacation by the beaches in far and exotic places. Don't we live in a really weird world? The higher up we evolve in the economic ladder, the more we try act as if we are poor. Why can't we be poor, dark-skinned and cool?

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