A friend of mine recently got into a tiff with another colleague about maintaining the image of a big corporation in the public. The whole issue is essentially about how the media company has to be more careful about how it portrays the corporation during their campaigns and even the most frivolous things matter. If this is not managed carefully, the media company stands to lose the corporation as a client. This leads to something more interesting. We are now more afraid of corporations than governments. We are afraid of the backlash that corporations might unleash simply because of the power they wield. As a result we get really petty in the work environment to manage these issues.