I was having lunch today at Kinniku in the Ari area in Bangkok and the service was absolutely horrendous. I waited for at least 1 hour before receiving my order. The worst part was that I had made my order slightly before the lunch crowd came in and another table which had made their order after me had received food before me.I got to thinking if mobile companies should redefine their business offering. Weird isn’t it? I started thinking about mobile companies when faced with this problem. Anyway, I was thinking if mobile companies can enable their users to order food through the web and pay for it too. This way, you can order lunch at your favorite restaurant and have it ready before you get there. Additionally, you can pay for your food in your monthly mobile bill.This is a win-win for everyone because the restaurant is more efficient at preparing meals and doesn’t lose money if the customer doesn’t turn up (because you still get charged for your order if you don’t turn up). Customers are happier with fast-served meals and mobile companies get to extend their services and ultimately build revenue.

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